Netgen serves to co-ordinate effective and successful online marketing and communications campaigns.
We offer all the necessary elements to create and implement an integrated online marketing communications plan in line with your business goals:
- consulting, strategic planning and writing,
- graphic and digital design and production,
- media planning and administrative skills
A successful Online Marketing and Communications strategy should form an integral part of your marketing efforts. It focuses on the successful management of your company’s online visibility.
Online visibility can be best described as how others and search engines “see” your company online. It incorporates various elements of your company that are publicly available on the Internet:
- Company website
- Blogs
- Social media presence such as Facebook, Twitter and Linkedin
- SMS and email communications
- Organic search results (search engine results)
- Google PPC (Pay per Click) advertising
Website strategy, design and development
After gaining a thorough understanding of your needs Netgen is able to put together an effective website strategy proposal whether it is just a brochure online type website or something more complex. Netgen keeps up to date with the latest trends in web design from both a technical and visual/ structural point of view making sure that your corporate website site is up to date and an effective marketing tool.
It helps to have a great website but your customers need to find you…
Search Engine Optimization
Search Engine Optimization (SEO) is primarily focused on obtaining high rankings through organic search results on search engines such as Google. .
SEO website optimization refers to the practice of manipulating the code, structure and content of your website pages in such a way that the search engines understand how valuable and relevant your site is to your related search keywords. This automatically results in good ranking on search engines. Other SEo elements that Netgen uses to ensure high search engine rankings for our clients are:
- Link Building
- Article marketing
- Blogging
- Reciprocal link building
Google Analytics
Netgen applies tools such as Google analytics to all web development in order to measure the success of the website through:
- tracking visitors on your website,
- capturing the tracking data,
- analyzing the data, and
- using all the information to make intelligent website changes.
Management of Google Ad words and remarketing campaigns
Google ad word campaigns are an excellent way of ensuring that company websites attract targeted quality visitors. Netgen manages many Google Ad Word campaigns for clients. This would entail setting up the initial ad words campaigns and making sure that the budgets and target words are correctly specified. We will also add specific landing pages to allow for better click through rates and conversions. Each advert is designed to capture user information and maximise the click through and registration of the user.
Google Remarketing works by Google tagging visitors to a website via the Ad Word campaigns and then serves related brand advertising back to this audience through partner sites. Remarketing creates a visual impression and it is a very effective branding and tactical marketing tool. Netgen makes use of this online tool as part of the marketing basket.
SMS and Email communications
Track Easy Mailer is an online web based platform that enables our clients to send SMS and bulk email communications in their own time. The system allows users complete control of their SMS and email marketing efforts. Track Easy Mailer enables users to manage contacts, create their own SMS and email communications and then analyse the success of campaigns – all at an affordable rate!
Track Easy Lead Management System
Track Easy is a leads tracking system developed by Netgen that allows all leads from multiple sources to be stored in a back-end online system branded for each client. The sources of leads tracked are as follows:
Website – Automated
Ad word campaigns – Automated
SMS – Can be automated if using Netgen Shortcode
Email – Automated
Phone/fax – Manual
Track Easy simplifies the lead management process and helps you manage your entire sales team, providing you with all the tools you need to designate sales leads, assign tasks, view communication history, pull reports and monitor the effectiveness of campaigns. Track Easy also has a sms and email function which allows quick and easy communication with leads which is then recorded in their profile.
Facebook and other social media elements
Netgen can assist with the design and set up of a corporate Facebook page which will be in line with the brand’s corporate identity. A professional presence on Facebook is essential for any business hoping to interact with and cross sell to existing customers as well as attracts new customers. A successful Facebook marketing strategy needs to be managed properly and the ‘page’ needs to be regularly maintained.