There are various website builders available which make it challenging to choose THE one. Ultimately, the goal is to have a catchy design and a website that’s fast and SEO friendly. To achieve this, you need to consider the factors below before choosing a platform.
1. Customised domain name
Your domain (URL) is the address of your website and should be unique and memorable. Ensure your website platform doesn’t require you to use an extension of their domain name and allows a customised URL.
2. Website content ownership
While this may seem like a simple concept, many platforms control your data like Facebook. They have ultimate power over what stays on your profile. Make sure the content you add is yours and controlled by only you.
3. Design templates and functionality
It’s crucial to choose a platform that offers modern and functional templates so make sure the one you choose has plenty to pick from. Also, think about the functions you might need in future such as e-commerce and select a platform that will support current and future requirements.
4. Easy to use
Websites need to be updated on a regular basis. Due to this, you need to make sure the platform you choose is user-friendly and easy to update.
5. Customisation options
Chances are any template you choose will need to be customised to suit your branding. Make sure the chosen platform offers the ability to edit the layout and design.
Just having a website “out there” won’t bring you visitors. You need basic SEO features like meta titles and descriptions, alt text and headers to optimise your website.
7. Mobile friendly design
More and more people are using smart devices to access the internet. If your website isn’t responsive, you will lose out. Make sure you check out your preferred software on your smartphone before you make a final decision.
8. Performance and speed
This is one of the primary factors that will rank your website in google. It’s crucial that the platform you use offer excellent website speed and take no longer than 3 seconds to load.
You will need technical support at some point. Make sure that there’s plenty of resources around and that someone has your back when you need them.
WordPress is one of the most popular web design platforms and used by nearly 75 million website owners. If you’re looking for a reputable WordPress developer Cape Town, look no further. Get in touch with Netgen today.