Over the last two decades, we’ve seen the world of marketing automation and CRM (customer relationship management) develop dramatically and the only constant, it seems, is change. One thing we know for sure is that there will always be new technology changing the way we consume information and entertainment. Which is why your marketing software should keep up with said changes.
As for off-the-shelf software, they always seem to be a few steps behind when it comes to introducing new features to their platforms. They’re definitely less flexible in keeping up with trends and added functionality. This then the reason why so many businesses are turning to bespoke software development to meet their marketing needs. It allows them to attend to their customers in a more cost-effective and tailored way, now and in future.
Here are some features to include in your marketing software that will give you the much-needed push to make your business more competitive:
#1 ROI (Return on Investment) Tracking
It’s an age-old challenge for marketers to report and justify the money spent on marketing. But, marketing systems nowadays are often created to make ROI calculations simpler. Quality bespoke marketing software will allow you to view spending from all marketing platforms as well as create a financial overview of overall performance.
Marketing funnels are nothing new but by adding this feature to your customised marketing software, you will be able to engage with the user based on their behaviour and interests. Quality marketing software will enable you to create your funnels using simple models that are connected to user actions.
#3 Social Media Integration
Hardly any off-the-shelf marketing software packages provide a good (if any) solution to managing social media channels easily and in one place. Often, a custom structure of APIs (application programming interface) is needed to allow you to post, measure and monitor social media marketing campaigns via one single interface. If your business relies on the success of various social media channels, investing in integration is well worth it.
If you’re looking for a professional and reliable software development company in Cape Town, look no further. Netgen has more than 16 years experience and many satisfied customers to prove it. For a free quote, get in touch with Netgen today!