Conventional marketing methods like handing out flyers still have a place in the market. That said, the way forward is definitely digital marketing and advertising. Staying on top of marketing trends is vital if you want to keep up with the competition. Here are some fast facts about digital marketing you need to know right now:
The Future Is Mobile
According to recent statistics, more than 70% of all internet searches are done on a mobile device. Another shocking statistic shows that these internet users spend nearly 1 hour 30 minutes on mobile internet per day compared to a mere 30 minutes spent on a desktop. And since Google’s latest algorithm change, it ranks mobile optimised websites higher. If you want your website to be found these days, you’ll need to make it responsive.
Video Is the Best Digital Marketing Tool
Video has seen significant growth and nearly 60% of all marketers use this tool for online marketing. A prefered method to attract attention is to release video tutorials to help people solve problems associated with your products or give a sneak peek into your business. Youtube is a free service for all, so if you add them to your channel, you can embed them on your website to reach a large audience.
Email Marketing Isn’t Dead
Email is still relevant and effective for small businesses due to its affordability. But since most emails are opened on a mobile device, it would be advisable to make them responsive. If you keep emails clear and concise and include a call to action, you will have success with your marketing campaign.
If you want your business to be successful, you can’t ignore digital marketing. Take advantage of the benefits it has to offer. Speak to the team at Netgen for a free quote.