NETGEN

STRATEGIC ADVICE

Custom Software

3 Reasons Why Business Owners Should Consider Bulk SMS Marketing

By September 27, 2018 October 10th, 2018 No Comments

Sharing is caring!

SMS is a universal communication tool that has the ability to reach 7 billion devices and over 5 billion people worldwide. According to research, 98% of SMS messages are opened within 3 minutes of delivery which is why bulk SMS marketing is a vital ingredient for any marketing campaign.

The impact of SMS message penetration is now bigger than ever before. Below are 3 reasons to consider bulk SMS marketing for your business.

1. Remind Customers
We are constantly bombarded with useless information, causing us to sometimes forget important things like promotions, dates and events. Because people are always on the go, it has become so much harder to keep in touch with clients. When you send out a friendly reminder about an upcoming sale, appointments or other arrangements, it will enhance the perception they have of your company.

2. Increase Sales
Bulk SMS marketing is a great way to boost sales for your business since it can be used to promote new products and special offers. People are more inclined to open SMS messages than emails and emails tend to end up in the spam folder. Advertising short-term offers or events can ignite new-found interest in your products or services.

3. Notify Customers of Issues or Interruptions
The best way to notify a client about the interruption of their services is to send out an SMS. Not only is it less intrusive, clients appreciate the fact that they are kept in the loop. People love to know what’s happening when their hard earned cash is involved.

If you are looking to add bulk SMS marketing to your marketing strategy, you’ve come to the right place. Netgen is an IT software development company with almost two decades of experience, qualified and knowledgeable team members and branches in both Cape Town and Johannesburg. For more information or a free quote, get in touch with Netgen today!