Technology advancements of the last decade have been rapid! And if your business isn’t on the internet yet, you are probably experiencing the consequences. If you want your business to be successful and stay that way, you might want to consider establishing yourself on the internet as quickly as possible. By doing that, you’ll open yourself up for global opportunities, thus expanding your brand.
As a digital agency, we get a lot of questions when we voice the urgency for businesses to go digital. Something along the lines of: “How do I register my domain? Why do I need hosting? How will an e-commerce website benefit my business?” To answer these questions, we’ve put together a step-by-step journey on how to start your own online business or get your established business online.
- Thorough Research
Understanding your target audience is of utmost importance when starting any business. To get the right audience to your online platform, you’ll need a great targeting strategy on either your social media channel, your e-commerce website, or both. In short – you need to be where your audience is and have the products or services they want.
- Going Digital
To every business looking to establish and grow online, having a website is crucial. This includes the following:
- Domain registration and hosting
It is important to choose a good domain name. Typically it would be your company name or the product or service you offer. Keep it short and easy to remember. Hosting is different from a domain. The domain is just the name of your website while the hosting is the platform web files are saved on. Choosing a reputable host is extremely important since excessive downtime or loading errors can be really harmful to your brand.
- Website development and maintenance
Now that you have your domain and hosting, it’s time to design your website. You have the option to design it yourself on platforms such as WordPress or Joomla or you can hire professional website and app developers to do a custom design for you. It will all depend on your budget but keep in mind: You website reflects your company’s image and is often the first point of contact. You’ll want to make a good impression. If you’re not familiar with web development, you might want to consider hiring a professional.
- SEO and Social Media
Having a great looking website means nothing if no one visits it. Search engine optimisation (SEO) helps to get your website to rank on search engines like Google. Creating quality content that targets specific keywords on a regular basis will generate organic traffic to your website. Another way to get traffic to your website is via social media platforms like Pinterest, Facebook, Instagram and YouTube.
By following these 3 steps you can start an online business or move your current business into the digital era. Netgen website and app developers have assisted many clients with this process and can help you too. For more information, speak to the team at Netgen today!