You’ve got your mobile app up and running. It’s on the iStore and the Google Play Store, approved and ready for people to download. No what? Unfortunately, the concept of “build it and they will come” doesn’t actually work in the real world. You need to get out there and tell people that this great new tool exists. Here’s how:
1. Dedicated landing page
In order to build an effective marketing campaign for your new mobile app, you need to have somewhere to send people. Whether you’re working with email marketing, Google Ads, social media or even old-fashioned flyers, a dedicated landing page will be incredibly useful.
On the landing page, you should include what the app does and why it will benefit customers. You can also put up screenshots of the app in motion so people know what to expect. Before the app launches, you can have a signup form for people to put in their email addresses to get notified of when you go live. Afterwards, you can replace this signup form with reviews from users.
2. Optimise in the app stores
If you’re at the stage of building a mobile app for your company, you likely already have a website and have heard about search engine optimisation (SEO). Well, the app stores allow you to do something similar with what has now been coined ASO (app store optimisation). This is an essential part of getting your app noticed in amongst the myriad of others available.
You need to do your research and decide on your keywords for the app. These should be included in the content of your app description. The title of your app should also be clear, catchy and concise – and if it can include a primary keyword, that’s a gold star. Your description must also layout exactly what the app does, benefits to the user, and who your company is. You’ll get even more optimisation points for including images of the app and videos of how it works.
3. QR Code – scan to download
As with the launch of any new element of your business, it’s important to get eyes on it as much as possible. Having something as simple as a QR code on all of your marketing material will allow you to send people to your mobile app’s landing page from any point. You can put a QR code on your website, email marketing, social media, and even non-digital content such as flyers and adverts in the newspaper.
A QR code is similar to a bar code but is square and has more complex designs. You scan it using a mobile phone’s camera and get automatically taken to the URL that is associated with the QR code’s design.
4. Targeted mobile ads
No marketing campaign in 2020 is complete without some form of paid, targeted adverts on the likes of Google, Facebook and other online platforms. The best part about these kinds of adverts though is that you can target them very specifically. You can choose age range, gender, location and even interests.
In order to get the most bang for your buck, make sure that you are only delivering the adverts to people who are currently browsing on a mobile device. This makes it far more likely that the person will click on the link because they are already on the device that they will want the app for.
Choose Netgen for mobile apps
Netgen is a dedicated custom software company with a strong background in creating mobile apps for clients in a range of different industries. We’re also able to assist with the marketing and maintenance once the app is complete. Contact us today to find out more.