If a business doesn’t have an online presence, does it even exist? These days, the first order of business is to Google whatever it is you need to know or find. You may have heard about someone who offers the service or product you need but upon a thorough Google search, you can’t seem to find them. Thus, you’re beginning to have doubts. How legit is this company? Why don’t they have an online presence? And more often than not, it’s a deal breaker and you decide to look elsewhere.
But, this article isn’t about selling you a website. If you’ve read the title, you probably already have one and you’re trying to find ways to make it more effective. Below are 5 ways you can increase website sales right now:
PPC Marketing (Pay Per Click Marketing)
As one of the most effective tools to drive tons of targeted traffic to your website, PPC platforms such as Google Adwords only bill advertisers once their add receives clicks. This tool is great for ensuring high-quality traffic since you can trigger add impressions by specifying keywords or close variations of it.
In the last couple of years, mobile internet usage has seen significant growth. In fact, at least 50% of all internet traffic is carried out on mobile devices such as tablets and smartphones. All the more reason to make sure your website is mobile friendly. If not, your potential buyers will move on to your competitor’s site instead.
By offering a loyalty rewards program, you can grow your customer base tremendously. The idea is to incentivise purchases by giving them points for money spent. Once they’ve accumulated a certain amount of points, they can redeem it and make more purchases in your store.
Multiple Payment Methods
You have to make it as easy as possible for customers to buy from you. If you only offer one payment method, you’ll lose out on many sales. Offer various payment methods such as PayPal, credit/debit cards, EFT’s etc.
There are many ways to drive your website traffic but if you want it to rank on Google so you can benefit from organic traffic, SEO is your best bet. SEO involves various on-site and off-site processes to target specific keywords which will lead “searchers” to your website.
Netgen consists of a team of custom web application developers who can assist you with the techniques mentioned above as well as other services such as mobile app development, custom software development and many others. For more information, get in touch with the team today!