Your website is often the first interaction that a customer or client has with your business. Whether it’s storefront, a publishing site, a support site, or a source of information for clients or customers, it needs to stand out. Putting in place good website design principles will help it stand out for the right reasons.
Consider the following when creating your website:
- Cohesive branding
Having a strong brand helps you stand out from your competitors. Using the same fonts, illustrations, colours and tone across all platforms will ensure that your brand is immediately recognisable.
Sliders are a great way to consolidate images into one area of the screen. They encourage users to engage with the site and allow them to control the speed at which images appear.
- Original photos
Avoid using stock photos. These are often easy to spot and can cheapen your website, making it seem less authentic. Rather use original photographs or graphics where possible.
Client testimonials are a great way to build trust, showing that people enjoy your goods or services enough to leave reviews. Visitors are more likely to purchase something if there are positive reviews.
- Accordion gallery
Accordions provide a way to condense information so that visitors are saved from having to scroll endlessly through content-heavy pages.
- Page titles
Page titles are very important when it comes to SEO. Titles appear in search results as well as on browser tabs, so they should describe your website’s content while also enticing readers to click on your link.
While you should avoid animations that slow down the experience of browsing your website, incorporating movement is a good way to grab your visitors’ attention.
- Use icons
Good icons can help cut down on text while increasing readability. They also reinforce your branding, as you can incorporate colours and other design cues from your brand.
Choose the website design experts
At Netgen, we know how important your website is as a marketing and sales tool. We, therefore, provide personal attention to each project, providing a full service, from the initial analysis of your needs through to maintaining your website once it’s live. Contact us to find out more about website design.