No matter how small your business, it is possible to increase your online presence significantly and it all starts with SEO. For the best results, it’s vital to be consistent in your approach as well as to implement best practices.
What Is Seo and How It Works
SEO (Search Engine Optimisation) is the process of adding the proper information (keywords or phrases) to your website or social media accounts to ensure that people can find you, in other words, optimising it.
Poor or non-existent SEO affects your business bottom line in various ways: If someone is trying to find a business in your industry, you simply won’t show up in a local search. Or at least not on the first few pages. If no one can find you, it will reduce your chances of being noticed drastically, even if you do end up on page nine.
To improve your SEO strategy, you’ll need to optimise your website in the following ways:
Step 1: On-page SEO
Every page of your website will need the following:
- Title tags
- Meta description tags
- Quality content
- Image alt text
When these elements are optimised, your visitors will find you much easier and have a good user experience. This process does take some time, however.
You will also need to optimise the content on your site. Conduct keyword research when writing new content. It’s vital to not skip this step as it could significantly increase website traffic, thus your bottom line.
Keywords or phrases are the words people will use to find your products or services. While it might be tempting to use them as often as possible, it’s important to keep the natural flow of your content and only sprinkle them sparingly throughout your website. Overusage will seem spammy and Google’s algorithm doesn’t like spam.
Step 2: Establish Authority
The next component of improving your SEO is to establish authority. While it might sound complicated, the process is fairly simple. Also known as link building, it is when other credible websites link back to content posted on your site. Not just any old website will do – credible websites are crucial!
To alert Google that your website is structured and easy to navigate, you need to place links on your site that points to other pages on your website. It will also inform Google that all the content on your website is similar and relevant to each other.
By using the strategy mentioned above, your business will be on its way to success in no time. Take note that the SEO process is ongoing so if you need help from a credible software developer for your website design and marketing, Netgen is ready to assist in any way we can. Call us today!