Social media is an essential piece of your business marketing strategy. It helps you connect with your customers, increase awareness about your brand, and boost your leads and sales.
The key to really using the full potential of social media for your business is to keep your finger on the pulse of the trends. Digital media is an ever-changing world and social media marketing trends can change quickly. It’s essential that your business stays agile and able to keep up with what’s happening.
Let’s take a look at a few ways that you can do this:
- Follow some social media marketing experts
The best way to stay informed is to follow the experts in the online marketing field. The likes of Sprout, Buffer and Hootsuite are great tools for social media marketing, and they also have excellent blogs and social profiles themselves. Their business accounts on the different platforms will help you to see the best ways to use those platforms for your own business.
- Identify and follow your industry influencers
An influencer is a person or brand that has a lot of followers on a particular social media platform, and can therefore influence what people are talking about online. It’s important to look at your competitors and research your industry on each platform you use to identify the influencers in your industry. Following them can help you keep track of the trends and answer some of the questions pertaining to your industry. You can also find inspiration for future content for your company.
- Set up Google alerts for industry news
Google Alerts is a content change detection and notification service offered by the search engine company Google. The service sends emails to the user when it finds new results such as web pages, newspaper articles, blogs or scientific research that matches the user’s search term. For example, we use terms such as ‘custom software’ so we can get an email every time that term crops up in the news. This helps us to keep up to date on what is happening in our field of interest. It’s very effective.
- Build a pool of resources
When creating a strategy or building your content plan for social media marketing, you should have a list of places that you go to for research. This should include experts in both your field and in social media marketing. There are so many different options to choose from – YouTube channels, podcasts, blogs, etc. Start building your list of go-to resources and keeping up with the trends will get a lot easier as time goes by.
Get social with Netgen
Social media is a great way to boost your online profile. At Netgen, we provide tailored strategies to help foster a sense of community and open up new lines of communication with your clients. Why not chat to us and let us help you?