How long has it been since you’ve updated your website? Two years? Five years? Did you know that Google ranks websites better that are updated on a regular basis? That’s the whole point of having a website, isn’t it? For customers to find you on Google. But, they won’t if your website is outdated.
If you haven’t given your website much attention, now is the time to make a few changes or opt for a complete upgrade.
Changes You Can Make to Improve Your Ranking
If your website is still not responsive (mobile-friendly), you’re losing out. More people are surfing the net from their smartphones than ever before and your current design just won’t do. It will frustrate those who land on your page and they’ll move on to your competitors. A higher bounce rate will affect where your website ranks on search engines.
More Pages and Content
Search engines love fresh content and will rank your website better if it’s updated regularly. More pages equal more content. Additionally, if your content is keyword driven, more people will find your website in the first place.
Simplistic Design and Navigation
Design trends change and what might have been great a few years ago, won’t do you any favours today. The current trend is a minimalistic design with easy navigation and to be honest, we don’t see this trend changing soon.
Search Engine Optimization
A website upgrade gives you the opportunity to sharpen your SEO efforts and get rid of errors and broken links which all affect your ranking negatively.
Upgrading your website will do wonders for your ranking so why wait? If you do it now, it will be ready before the new year starts. The web and app developers at Netgen are highly skilled with more than enough experience to manage your website upgrade. For more information or a free quote, get in touch today!