Key mobile app analytics to watch
For any business with a published mobile app, understanding mobile app analytics is essential for optimising performance and ensuring long-term success. By tracking key metrics, businesses can make data-driven decisions to improve user experience, increase engagement and maximise revenue.
Here are five critical mobile app analytics to monitor:
- Conversion rate
Conversion rate measures how many users download the app and complete a desired action, such as signing up or making a purchase. A high conversion rate indicates a smooth onboarding process, effective marketing, and an engaging first experience. Optimising the sign-up process and reducing friction can significantly improve this metric.
- Retention rate
Retention rate refers to the percentage of users who continue using the app over a specified period. High retention rates indicate that users find value in the app, while low rates suggest a need for better engagement strategies. Features like personalised notifications, loyalty rewards and regular updates can help boost retention.
- Active users
Tracking daily active users and monthly active users provides insight into how many people are engaging with the app within a given time frame. This metric helps determine the overall health of the app and whether it is maintaining a strong user base. A steady increase in active users suggests that the app is growing in popularity.
- Session length
A session length is how long users stay on the app during each visit. Longer sessions often indicate a more engaging experience, while shorter ones might suggest usability issues or lack of compelling content. Improving user experience, offering engaging content, and minimising load times can help increase session length.
- Revenue
Revenue is a crucial metric that tracks the amount of money generated through subscriptions, in-app purchases, advertising, or other monetisation methods. Monitoring revenue trends helps businesses refine their monetisation strategies and identify opportunities for growth.
Let Netgen handle your mobile app analyticsWhether you wish to launch on Android, iOS or both, Netgen has you covered. By using React Native as a framework, we can develop for both using the same codebase. We develop with analytics in mind, ensuring you have access to useful data and actionable insights. Get in touch today to find out more about how we can build your mobile app.