Which Is Better: A Mobile App or Responsive Website?

Mobile-friendly content is has become crucial with the range of smart devices available on the market. Not only does it make it easier to connect with users, it will help your website rank better in search engines. Responsive website designs have been the primary method for reaching the ever-growing mobile market but as the consumer experience develops, simply having a responsive website isn’t enough.

Mobile applications have quickly become the preferred method for browsing the internet. In fact, 4 out of 5 minutes spent using data on smart devices are spent within mobile applications.

While a mobile-friendly website is vital to ensure visitors have the best browsing experience when using smart devices, a mobile app can compliment their responsive content and provide consumers with the unique experience they anticipate.

A responsive website is merely one part of a comprehensive mobile strategy. These responsive websites that visitors are met with a good experience no matter which device they use. It also contains the exact same content you could access from a laptop or desktop.

Mobile applications, however, make the mobile experience even better. A mobile app consists of more than just the existing functionality and content. They present the functionality, content and navigation in a specifically optimised way to make the browsing experience satisfactory. Additionally, mobile apps can send out push notifications to remind users of special offers and news, keeping you in the forefront of their minds.

Smart device users want to find things quickly, often in just 5-10 seconds. A unique mobile experience will include various resources such as news, maps, videos, social media and specific responsive pages from your current website. Mobile applications make it extremely easy to find what they want quickly.

To give users the mobile-friendly browsing experience they want on any device, responsive website design is a vital piece of the strategy, but it’s typically only the first piece. The mobile app experiences

The native app experience specifies navigation, content, and functionality to help the user achieve their goal quickly and without difficulties.

For more information on bespoke application development and responsive website designs, get in touch with the team at Netgen today!