[vc_row][vc_column][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]Netgen and Planet fitness have a working relationship that spans over 6 years. Over this time we have developed and maintained the websites for the various gyms within the group, managed all the SMS and email communication, developed a lead generation and management system for their sales department and other various systems to streamline their business processes.
Part 1 – Website gets a revamp
Towards the end of 2015 together with the Planet Fitness marketing and design team, it was decided that the Planet Fitness website was in need of a revamp. The website is a very valuable marketing and communications tool for Planet Fitness. Netgen believes that there should always be sound reasons when considering a revamp of a website. In terms of design and functionality the Planet Fitness website was looking a bit tired so in order to freshen and bring the website in line with the lautf8_general_ci website design and development trends we agreed that it was definitely time to update.
The Planet Fitness business is all about making sure that people are fit, healthy and look their best….their website needed to reflect this too! The new design makes use of bold images, photo galleries for each club giving potential members an idea of the quality of the clubs. The new website is easy to navigate and information is quick and simple to find. Most pages can be accessed quickly and easily from the Home page. There is a quick “try us for 1 week free” page which lets potential new members try the club of their choice before committing to a contract. All in all a bolder more vibrant and modern website, much in line with any of their members after a hard work-out!
Mobile Friendly Website a must
Another very important factor that had to be taken into account when developing the new website was that it must be compatible and responsive to all screen sizes and especially needed to mobile friendly. The fact is that the Analytics stats show that about half of visitors access the Planet Fitness website through a mobile device. And very importantly Google now recommends mobile friendly websites and will penalise websites that aren’t by downgrading their page rankings. Netgen makes sure that all new websites we design and develop are mobile friendly and responsive, and we can also take a client’s existing website and make it mobile friendly in line with today’s internet access behaviour trends.
Part 2 – A custom developed Class Schedule/timetables system for Planet Fitness
In line with making the new website more user friendly, efficient and modern – it was decided that part of the website revamp would be an overhaul of the way Planet Fitness schedules and class timetables are handled. Up to this point class timetables were presented as a downloadable PDF on the website and as print outs in the clubs. Netgen’s core business is custom developing software systems for our clients to streamline their business processes and to their specific needs.
Revamping the website presented the opportunity digitise the entire process. On the front end schedules are now displayed in a daily or weekly format and can be updated at any time in real time from the back end. Instead of using an existing scheduling plug-in Planet Fitness asked Netgen to custom develop a system that would present the class schedules in a much more user-friendly way for members. Members can view the class schedules online and chose any day of the week they want, see which instructor is giving the class and still be able to download a printed version of the schedule if they prefer, ultimately we created a better user experience for members.
Netgen’s years of experience in application software solutions meant we could also design and programme a customised back-end Class Administration System for Planet Fitness which would incorporate an administration system for Planet to manage their instructors, classes and costs per class and instructor. The system allows them to quickly see which classes are most popular and profitable, manage instructors and streamline their business processes – ultimately giving the managers an efficient birds-eye view of the business.
Netgen’s custom developed application software solutions make business sense
Netgen was able to develop a bespoke system that meets their needs exactly and can be expanded and added to as the need arises saving them time and money and avoiding the frustration of trying to fit a ready-made system to their needs.