As we fast approach the start of a new year, chances are you’re reflecting on the success and growth of your business this year and looking forward to your marketing strategy for 2020. When it comes to marketing your business, your website is a crucial piece of your success and important to keep it with the times. Refreshing your website this New Year should be one of your priorities.
The process doesn’t need to break the bank as small changes go a long way. However, unless you really know your way around the back end, hiring a professional to manage your website changes will give it the ‘wow’ factor it deserves. Netgen has been in the industry for almost 20 years and our combined expertise of technology and marketing will give your website the revamp your brand deserves in order to reconnect with your target market.
5 simple ways to refresh your website
A website refresh can be simple changes like content updates, new ‘eye-popping’ imagery, inserting extra call to action buttons or updating your site’s SEO to rank better on Google. Here are just some of the ways that Netgen can help update your website:
1. Mobile friendly
The number of users browsing the web on their mobile has sky rocketed in recent years. With everyone on the move, people often are looking for information on the go. This means that having a responsive website that adjusts to the different screen sizes without compromising on the quality, slick navigation and being user friendly. This will make it not only a pleasant experience for the user but also help you rank higher on Google search engines.
2. Refresh your SEO
The rules governing Search Engine Optimisation (SEO) are forever changing. Your previous keyword strategy from a few years ago may not be relevant in 2020. Netgen can assist by researching a list of new keywords that represent your brand and shows off your unique selling point.
3. Revamp old content
One of the best ways to refresh your website is to redo outdated content or content that doesn’t represent your company’s expertise, target market or mission. It’s also good for SEO to put new content up on your website on a regular basis.
Some vital checks you can do if to ensure that your contact information and business address is still correct. You should also update your website’s copyright to 2020. This will tell your visitors that your website is up to date and relevant. Another useful change is to get some updated testimonials from recent clients.
4. Fix broken links
While this should be done a regular basis, at the beginning of the year is a good time to start the habit of checking for broken or outdated links. Broken links are a major inconvenience to your visitors and lessen your credibility. Google will also penalise you for broken links and you may hurt your SEO efforts. Doing a link audit across your entire website will ensure that your clients and potential clients can navigate from page to page with ease. Remember to do this for both internal and external website links.
5. Add eye-catching imagery
Changing your outdated imagery from your site is an important step in refreshing your website.
The appearance of your website and the imagery you use adds the power of emotions, tells a story, entices and inspires. When a user comes to your website, their eyes tend to focus on the images first. If the image is eye-catching enough, the chances of the user staying on your page longer is higher.
How Netgen can help
A well-designed website is important for your business’ digital footprint. Giving your website a refresh could be the boost you need to make things happen in 2020.
At Netgen, we firmly believe that your website is one of the most important marketing and sales tools in your arsenal. Besides doing once-off revamps, Netgen offers maintenance plans that save you the time and hassle of updating your own site. Website maintenance and support in form of monthly retainers are options at Netgen, along with a monthly SEO, Google analytics and social media reports. Contact Netgen today to find out more.