If you have a mobile phone or smart device, you make use of mobile applications. Think about it, do you actually know people that don’t? They are few and far between. People of all ages use mobile applications on a daily basis.
Have you ever thought about designing a mobile app but you’re not sure where to start? In this article, we’ll go through the basics and push you in the right direction so you can make your vision a reality.
- Choosing a Platform
So, since you already have an innovative app idea, we’ll skip to the next part – choosing the right platform. There are 3 options: iOS, Android and Windows.
Android has the biggest market share, especially in South Africa. There are fewer requirements when it comes to the design and it’s cheaper to feature on Google Play. The downside is that it takes longer to develop and has many issues with fragmentation.
iOS offers a much higher app revenue with a dedicated user base. With better development tools and fewer bugs, it’s an obvious choice. The downside is, of course, its smaller market share and the fact that it takes longer to be reviewed.
Windows has a growing market share with Microsoft devices being used in B2B environments. The only downside is that the market share is minute compared to iOS and Android.
- Designing Your App
Bespoke application development should be done by professionals if you want an application that looks professional and will be able to maximise your return on investment. Many great apps fail because of poor design. It’s not worth the risk.
- Marketing Your App
So you have a great looking application and you’re 100% sure it will become popular. Not without the proper marketing strategy! Here are some things you need to do:
- Optimize your app for keywords
- Offer your app for free (at first)
- Advertise on every possible media channel
- Pay attention to your app’s rating
- Make sure you target the right audience
- Making Money from Your App
There are various ways to make money from your mobile app:
- Offer a paid app
- Offer a free app with in-app purchases
- Offer a free app with ads
If you need help with bespoke application development, get in touch with the team at Netgen today!