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Top Reasons to Add a Mobile App to Your Marketing Strategy in 2019

By 26/03/2019 April 9th, 2019 No Comments

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Unless you’ve been living under a rock, you’ll know that mobile technology has taken the world by storm in the last few years. And that if you want to take your business to the next level, it’s probably best to add a mobile app to your repertoire.

Mobile apps aren’t only for big brands or financial institutions, they can be extremely advantages to businesses of any size. In fact, they are highly beneficial at gaining online recognition for small and medium-sized businesses. This tool can take your marketing strategy to a whole new level.

To ensure that users have access to your products and services whenever and wherever they are, mobile applications offer a 24/7 connection with your brand. A mobile app will keep your brand at the forefront of your users mind because every time they unlock their mobile device, your icon will be there for them to see.

According to Forbes, South Africa has around 20 million mobile internet users. Out of a population of just over 50 million, nearly half of the country will be able to access your brand. That’s the type of reach you’re looking for!

If you add a mobile app to your marketing tool kit, you can provide your customers with user accounts, loyalty programs, competitions as well as making them aware of promotions. Another benefit is 24/7 customer service. No longer does a customer have to wait until they can access your website for customer service issues, they have that functionality right at their fingertips.

If you’ve been thinking about developing a mobile app for your business, now is the time! Take advantage of the fact that many of your competitors don’t have one yet and offer your customers a unique experience when working with your brand.

If you wish to deal with the best mobile app developers in the world, get in touch with the team at Netgen for a free quote today!