Custom SoftwareNetgen News

Value+ buys a 51% stake in The Loyalty Box

By September 18, 2014 No Comments

Netgen congratulates its long standing client The Loyalty Box (a specialist loyalty, rewards and analytics company) on the direct investment by Technology investment holding company Value+ Nettwork which has acquired a 51% stake in The Loyalty Box, with the founders retaining 49%.
Netgen custom wrote and designed all the software that runs the robust backend management section of The Loyalty Box, over a year ago and continues to have a close relationship and support contracts with The Loyalty Box. Netgen is excited with the new work that is planned going forward with the growth of the system. The system consists of various application programs and APIs that allow third party systems to link into the system.
William Kirsh, CEO and founder of Value+ notes that The Loyalty Box is affordably priced and highly automated, while its technology is integrated into leading point-of-sale providers with a combined reach of more than 12 000 retailers and franchisors in five countries including SA.
Meanwhile, Steven Levey, co-founder and CEO of The Loyalty Box said: “We look forward to growing our presence and extending our reach with the support of the Value+ Nettwork group of companies”.
Read the full story on itWeb here:
http://www.itweb.co.za/index.php?option=com_content&view=article&id=137676:Value-buys-into-loyalty-and-rewards-company