A common mistake many business owners still make is to focus on a good looking web design instead of one that increases their conversion rates. Your bespoke website needs to be appealing, inviting and user-friendly without overwhelming the visitor.
By increasing the traffic to your website and reducing the bounce rate, you’ll convert more sales. But in order to attain that goal, there are some mistakes you need to avoid.
- Not Having a Responsive Website
One of the biggest mistakes you can make is not having a responsive (mobile-friendly) website. More than 50% of all website traffic is mobile and that number will continue to rise in the coming years.
- Website Loading Slow
It shouldn’t take more than 4 seconds to open a webpage, if it does, visitors will leave your site and go to your competitor.
- Using Too Many Fonts
If you use too many font styles and types, it will create confusion and visitors will get distracted causing them to lose focus on your message.
- Your Content Isn’t Current
Whenever you add fresh content to your website, search engines will visit your site to index your pages and the more they visit your site, the possibility to achieve a higher ranking. Also, if you want your audience to return, you need to offer them something worthwhile, like fresh content.
- Poor Grammar
Poor grammar and spelling mistakes say a lot about who you are as a company. Poor attention to detail will make you less credible and create unnecessary confusion.
- Complicated Navigation
Everything that’s important about your website is linked to the navigation. Not only does concise navigation play a key role in SEO, but any person with an average short-term memory can also hold only 7 items. Crazy Egg declares that this also has a “dramatic impact on your users’ experience and their purchasing decisions.” The idea is to get visitors to the info they’re looking for, not to show them interesting ways to get there!
When you hire Netgen Web Design Services Cape Town, you don’t have to worry about making these mistakes. With 18 years experience in the industry, they know all the tricks in the book to make your website as efficient and beautiful as possible, without risking low conversion rates. Get in touch with the team for a free quote today!