Did you know that the speed at which your website loads is directly linked to how it ranks in search engines like Google? It wasn’t like this a few years ago, when website designs included all the bells and whistles, but today, it matters a lot! If you want to get your website to the top, it has to load fast and function efficiently. Here’s why:
First Impressions Last
Often the first place potential customers find you, your website needs to make a good first impression. If your website takes more than 3 seconds to load, your visitor will bounce. And by bounce we mean, go to your competitor’s site.
A fast website will ensure a positive user experience where they’ll have quick access to the information or products they’re seeking. If your website is slow, your user will become frustrated and leave your website. Or even worse, never consider purchasing your brand again.
The number one reason people come to your website is that they’re looking for something specific. If you give it to them quickly and efficiently, chances are they’ll return for more.
A Slow Website Will Affect Your Ranking Negatively
Search engines crawl and index your site on a regular basis. If your website loads slow, new pages and posts will take much longer to show up in search results.
Google and other search engines know that their users prefer fast website so it’s not surprising that they’ll prioritise and rank fast websites better. No matter how good your SEO strategy, if your website is slow, it will struggle to rank.
Website speed and performance matters. Not only does it influence your ranking, but it also affects your user experience. And ultimately, your ROI.