What is a digital marketing strategy and why do you need one?

Every day, all around the world, more and more people are using the internet to fulfill their shopping, entertainment and social needs. In order to reach these potential customers or clients, and to stand out in the crowded digital space, businesses need to market themselves online. The first step is to develop a digital marketing strategy.

What is a digital marketing strategy?

A digital marketing strategy is, simply, a plan detailing how the business is going to be marketed online. There are several different ways you can market online, including:

  • Pay-Per-Click (PPC) advertising – These are advertisements that appear on search engine results pages (Google Ads) and websites (display ads). You don’t pay to place the advert, you pay each time a user clicks on the ad. Social media sites like Facebook, Instagram and Twitter also allow for these kinds of adverts.
  • Email marketing – Email is a useful marketing platform for businesses to promote sales and events. It’s the most effective method of direct marketing and shows exceptional ROI.
  • Search Engine Optimisation (SEO) – One of the most important strategies, SEO helps to get a business’s website higher up in search engine results, making it much more likely that users will discover the site.
  • Affiliate marketing – This is where a business pays a person or another company to promote their product. With the enormous impact that social media influencers can have, this strategy can help a business reach a wide and receptive audience.

Why do you need a digital marketing strategy?

A digital marketing strategy helps you determine how best to reach your target audience and ensures that your marketing budget is used effectively. With so much competition online, it is important that your business stands out. Through developing a marketing strategy, you can find what makes your business unique and how best to advertise it. Having a strategy also ensures that your marketing campaigns have clear direction and measurable goals.

Let the experts help

Netgen’s team of content experts has the experience and knowledge to create a strategy tailored to your business that will boost your online presence and connect with your audience. Whether you’re new to the digital realm, or looking to develop a strategy to replace or run alongside an existing one, speak to us today.

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