What is mobile commerce and should your business be using it?

Mobile commerce refers to the buying and selling of goods through mobile devices like smartphones and tablets. With the ever-increasing usage of mobile devices globally and in South Africa, this form of commerce has become an important source of revenue for businesses across all sectors.

Examples include in-app purchasing, mobile banking, virtual marketplace apps like the Takealot app. Newer examples include digital wallets such as Apple Pay, Google Wallet and Samsung Pay.

The migration of customers to mobile has been exponential, and is driven largely by the convenience and increased accessibility that a mobile app provides.

The benefits of mobile commerce

There are several benefits that mobile commerce can provide to businesses. It allows customers to easily access your products and services through their mobile devices and make purchases at any time, from any location. This makes it easier for them to fit shopping into their busy schedules and can lead to increased sales and customer satisfaction.

It also enables businesses to reach a larger audience while still targeting specific demographics through personalised marketing campaigns. This helps to drive more sales, increase brand awareness, and improve customer engagement.

Should your business go mobile?

Mobile commerce is set to continue growing as a crucial aspect of modern digital commerce, and businesses that have a strong presence in this space stand to benefit greatly. It’s estimated that South Africa’s ecommerce market will exceed R400 billion by 2025. In 2022, mobile accounted for 63% of total ecommerce share, and we can expect to see this number go up as more and more South Africans start using smartphones and tablets.

By offering mobile options, businesses can stay ahead of the competition, meet the evolving needs of their customers, and improve their overall sales and revenue. Furthermore, businesses that don’t take advantage of this technology are missing out on significant opportunities for growth and success.

Contact Netgen about implementing your mobile commerce strategy
Whether you have a mobile commerce app in mind, or are looking for ways that your business can enter the market, the experts at Netgen can help. Get in touch today.

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