WordPress is essentially a Content Management System (CMS) for websites. It was originally created as a blog-publishing system but has evolved to support other types of web content. Today, it powers more than 35% of the websites around the world – and is continuing to grow.
The platform is free to use and is open source, meaning anyone can use it and make the website they need. Features include a plugin architecture and a template system, known as Themes. At Netgen, we take full advantage of this incredible platform and use it as the base for almost all of the websites that we develop.
One of the most exciting things about using WordPress is that it actually helps you with your SEO from the word go. This is another big reason why our website developers love the platform so much.
- WordPress makes creating metadata easy
Metadata is important to WordPress and to your SEO. Metadata is essentially the information that is displayed on the search engine results pages. This includes the page title, the keywords, the URL and a meta description. Without this information, Google won’t know what to do with your website.
WordPress automatically creates SEO-friendly URLs for each page of your website as you build them. There are also a number of SEO plugins that you can use (Yoast is the one we like to use) that can help you to build the best metadata for each page.
- It shows you how to optimise your images
No matter how optimised your website is for SEO, images will always be one of the slowest-loading elements on the page. This can be a big downfall to getting your website ranked well and can lead visitors to quickly jump away from your site if it is loading too slowly.
In WordPress, you can resize your images to make them smaller so that they load quicker. You can also put in alt tags and descriptions for each image. This is great for SEO and a chance to boost your keyword use.
- Most themes are already mobile responsive
If you have a website, you probably know that you have more visitors viewing your site on a mobile phone than on a laptop or desktop these days. So, your site must look impressive and operate fully on mobile devices.
WordPress is a big promoter of ensuring that websites on the platform are responsive to screen size. All of the themes they create these days are fully responsive and most third-party developers follow suit. Any themes created by Netgen will definitely be responsive and tested to ensure an excellent user experience.
- Integrating with social media is simple
As you might expect, the easiest way to integrate WordPress with social media is to use plugins. There is a broad range of plugins that enable you to connect WordPress with Facebook, Instagram and other platforms. You can include links to your profiles on each web page, as well as share buttons for your blog posts.
The reason this is so important for SEO is that social media is one of the best ways to drive more traffic to your website. It also helps with your rankings on Google, because all shares to social media are seen as positive links back to your website..
Netgen uses WordPress
For years Netgen has used WordPress for its own websites as well as for those we build for our clients. It is a remarkable tool to get your business online and promote your products and services. Our energetic team is ready and waiting to assist you with your website design and its SEO.