How to prepare your content before a website redesign

Start with a content audit

Before creating anything new, review the existing website. Identify which pages are useful, which need updating, and which can be removed. Look for outdated information, duplicated content, broken links, and low-traffic pages.

A content audit shows what already exists and helps prevent unnecessary work during the redesign.

Decide what needs to change

Once the existing content has been reviewed, decide what to keep, rewrite, combine or remove. Consider whether each page still serves a clear purpose and supports the website’s goals.

This is also a good time to identify gaps. New products, services, customer questions, or business changes may require content that doesn’t currently exist.

Organise content around users

Website content should make it easy for visitors to find what they need. Review the navigation and page structure to keep content organised logically.

Think about the questions visitors are likely to have at each stage of their journey. This can help shape page layouts, calls to action and internal links before design and development begin.

Prepare website content before development

Content shouldn’t be added only after the website has been designed. Final or near-final content gives designers and developers a clearer understanding of the space, structure, and functionality each page requires.

Taking time to prepare website content can reduce revisions, improve consistency, and make the redesign process smoother. With a clear content strategy in place, the new site can be designed around what users need rather than fitting old content into a new layout.

Build a stronger website from the start

A successful redesign combines thoughtful content with effective design, technology, and user experience. By reviewing existing content, identifying gaps, and preparing new material early, businesses can create a website that is easier to use and maintain.