The Academy of York (AOY) is a further education college offering students an opportunity to study from home. AOY’s main advertising method is to drive sales leads to the website from where their call centre can contact prospective students. They needed a website that offered detailed information on the courses they offer and easy to find contact forms. The website needed to be vibrant but professional in keeping with the courses offered. It also functions as an online ‘campus’ for the distance learning students where they can interact and find useful study tip and resources.
The client wanted a solution where the website could be updated quickly and easily so Netgen developed the site in the WordPress platform and trained the client to make use of the CSM function so that they are able to make quick updates themselves. Netgen maintains a close relationship with the client by meeting monthly for updates and support.
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