Optimise your website
Get an SEO strategy developed specifically for your website and make sure that the right people can find your business when they search online.
SEO AND CONTENT MARKETING
Search Engine Optimisation (SEO for short) is an essential element of any digital marketing campaign. In the right hands, it can be used to improve the user experience on your website and ensure that people find your company when they’re looking for the service or product you provide.
The Netgen experts will do an analysis of your current website to see where it can be improved, and implement these changes quickly and efficiently. If you’re in the market for a new website, we’ll build you one with all of the standard SEO elements in place.
THE COMPLETE PACKAGE
WEB ANALYSIS
Each project starts with a thorough analysis of your existing website, using specialised tools. From this, we’ll know exactly what is in place already and how we can go about improving your SEO. This is where your personalised strategy will be born.
ONSITE SEO
We’ll ensure you have the basics right on your website. This include proper meta tags, good page load speed, good copy on each page and a clear, SEO-friendly structure. From here, it’s a case of distributing your keywords in the best way throughout your website.
GOOGLE LISTING AND WEBMASTER ACCOUNT
It’s no secret that Google is the king of search engines. This is why much of SEO work is aimed at appeasing Google and ensuring that your website fits with their best practices. Claiming your company’s physical address on Google is a big part of SEO. Additionally, having a Webmasters account gives you access to great resources for tracking performance.
KEYWORD RESEARCH
This is one of the most important steps to optimising a website properly. Ensuring that you are using the right keywords in the right way will go a long way towards ensuring you rank on the first search page for those terms. How in-depth we go into keyword research and usage will depend on budget and strategy.
BLOGGING
Having a blog for your company gives you several great marketing levels. For one, it helps with your SEO because you can use more keywords and your website won’t be static. Another reason for blogging is that it positions your business as an industry leader. The length of blog posts and the number per month will depend on budget and strategy.
MONTHLY REPORTING
This is one of the most important steps to optimising a website properly. Ensuring that you are using the right keywords in the right way will go a long way towards ensuring you rank on the first search page for those terms. How in-depth we go into keyword research and usage will depend on budget and strategy.
MAKE SURE YOUR WEBSITE IS SEEN