Mobile apps have become indispensable tools for businesses across the world, enabling them to connect with customers, streamline operations, and drive growth. Managing these apps across different devices and platforms can be challenging, which is where mobile app management comes in.
Mobile app management (MAM) is a set of processes, technologies and policies that organisations use to manage, secure and distribute mobile apps. By implementing MAM effectively, businesses can harness the full potential of mobile applications while fortifying their digital infrastructure and staying ahead of the competition.
Benefits of mobile app management
- Security reinforcement: With the constant threat of cyber attacks, ensuring the security of sensitive data is crucial. MAM enables businesses to enforce robust security policies, including data encryption, app authentication and remote wipe capabilities, thereby safeguarding critical information and mitigating the risk of data breaches.
- Device diversity management: These days, people tend to use a multitude of devices and operating systems, even within a business. MAM provides a central platform to manage this diversity effectively, facilitating seamless app deployment, updates and configurations across various devices while ensuring compatibility and consistency.
- Compliance assurance: Regulatory compliance is a top priority for industries handling sensitive data. MAM solutions offer features such as app whitelisting, blacklisting and compliance reporting, enabling businesses to adhere to industry regulations and standards, thus avoiding regulatory penalties and reputational damage.
- Enhanced productivity: Centralised app management streamlines distribution, updates and configurations, boosting employee productivity and reducing downtime. Additionally, MAM facilitates the deployment of custom or third-party apps tailored to specific business needs, further enhancing operational efficiency.
- Cost-efficiency: While there is an initial investment required, the long-term benefits of MAM translate into significant cost savings. By reducing security incidents, enhancing productivity and streamlining operations, MAM contributes to a higher return on investment and lower total cost of ownership for mobile assets.
Netgen knows mobile app management
The expert developers at Netgen have experience creating a wide variety of mobile apps. We understand the importance of mobile app management, and our app development process includes testing, integration and ongoing maintenance, ensuring that your new app can be managed within your environment. Contact us to find out more.