Why you need to focus on your user interface

A mobile app user interface (UI) is the graphical system by which the user interacts with the mobile app. It’s an extremely important element and should be considered, prototyped and user-tested from the start when developing a mobile app.

A good user interface can’t fix a bad app – one that performs poorly or contains a lot of bugs – but a bad user interface can cause an otherwise good app to fail in the marketplace.

What the mobile app user interface needs to do

  1. Make a good first impression – Your mobile app should welcome new users with a simple interface that is easy to navigate. The signup process should be as quick and easy as possible.
  1. Communicate your brand – Your app should bear your brand’s colours, fonts and general look and feel, maintaining consistency with your brand.
  1. Be simple and effective – You should avoid cluttering up the UI and distracting users. Your app should be clean, aesthetically pleasing and intuitive.

The importance of the user interface

Because the user interface is what people see and interact with, it plays a significant role in how people perceive your app itself. This impacts ratings and reviews, which contribute to your app’s ranking in the app markets. The UI can also impact revenue if you are selling goods and services through the app. If the UI is frustrating and causes users to abandon the app before completing purchases then this can be detrimental to your business.

A well-designed and implemented user interface means that new users to the mobile app will be able to sign up and achieve their goals with ease. A good experience builds trust in your brand, encouraging users to write a review or share your app with their contacts, leading to more downloads and more conversions.

Let the experts design your mobile app user interface

At Netgen, we understand the importance of the user interface. Whether you’re launching on Android, iOS or both, our developers will work closely with you to ensure your app is a positive extension of your brand and a good experience for your users. Get in touch today.

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