Remember a few years ago when all the cool website designs included lots of flashy thingies and all the bells and whistles? You might have noticed that websites don’t look like that anymore. Simplicity is the ongoing theme and for good reason.
Easier to Scan
The more elements, the harder it is to find what you’re looking for. Most people are pressed for time and want to find answers to their questions fast. If your website is simple and clean, it will make it easy for visitors to find the info they need.
Less flashy elements make websites load faster. And since you only have 3 seconds before the user navigates away from your website for not loading, it’s vital that it loads quickly and offers them the information they’re trying to find.
Nothing is more frustrating than trying to navigate a complicated website. If you want your user to have a good experience while also lowering your bounce rate, your website needs to be simple and easy to use.
Looks More Professional
Let’s face it, simplicity goes hand in hand with class and professionalism. Your business reputation is worth a lot if you want to attract and keep customers. Don’t let a complex website ruin your reputation.
Makes a Good First Impression
First impressions last and your website is often the first contact potential customers have with your business. A simple design will ensure a good first impression which will hopefully lead to a long-lasting relationship.
You already know how important it is for your business to have an online presence. A beautiful, simple and functional website will attract many visitors which may lead to increased sales.