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Mobile commerce in South Africa
In the past decade, the proliferation of smartphones and improvements in mobile technology have revolutionised the way businesses operate. One area of business that has been significantly influenced is mobile commerce, which is the buying and selling of goods and services through mobile devices such as smartphones and tablets.
In South Africa, a large percentage of ecommerce happens on mobile devices – according to recent surveys, almost 70% of online shoppers use smartphones as their primary device for making purchases. With the total revenue of ecommerce set to reach $6 billion by 2025, it’s clear that mobile optimisation is crucial for ecommerce businesses.
Why businesses use mobile commerce
Real world examples
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