One of the first things to consider when establishing a presence for your business on mobile is whether you’ll be developing a mobile app, a mobile website, or both. Both of these are accessible by a smartphone or tablet, so what is the difference? What is a mobile website? A mobile website is created the[…] Read More
A mobile application is a powerful business tool and it is vital that its performance is measured so that you can make informed decisions about your app and business. So, how exactly do you measure mobile app performance? There are three groups of metrics that should be tracked: UX and performance This category explores the[…] Read More
While smartphones have become ubiquitous in South Africa (smartphone penetration was above 90% in 2019, according to ICASA), SMS marketing is still extremely important. It gives you significant reach to almost the entire population and doesn’t rely on your customers having mobile data on their phones. 3 reasons to use SMS marketing SMS has a[…] Read More
Things move fast in the digital world. Developers are constantly innovating and optimising, new features are regularly rolled out, and security needs to be updated as vulnerabilities are discovered. This is why it’s so important to keep up to date with the latest trends and developments so that you know when to update your mobile[…] Read More
As the new year kicks off, it’s always good to look ahead and see what is coming. Mobile apps are a massive part of the business world now, with smartphone penetration reaching almost maximum density. If you’re looking to get a new one made for your company or want to update what you’ve already got,[…] Read More
Did you know that mobile phones make up 42.68% of devices used to access the internet and that users spend 87% of their time in apps versus 13% on the web? Mobile commerce is also on the rise, with more and more users happily doing their online shopping via their smartphones. If you’re already into[…] Read More
