eCommerce is a huge industry, and a large portion of ecommerce purchases are made via apps rather than websites these days. The benefits of developing an ecommerce app for your business include: Brand awareness – Users are reminded of your brand when they see your icon on their phone or when they receive a notification.[…] Read More
The benefits of mobile apps for business are numerous and it has become the norm for businesses in all sectors to develop customer-facing apps. These can have a number of functions, including a mobile shopping experience, providing information and customer support, advertising and loyalty programs. However, there is another type of mobile app that can[…] Read More
As the saying goes – the customer is king. Whether your business is in the retail sector or the service industry, your customers are crucial for its survival. You need to build a loyal customer base and increase brand awareness, and an excellent way to do that is with a customer loyalty app. Mobile application[…] Read More
One of the first things to consider when establishing a presence for your business on mobile is whether you’ll be developing a mobile app, a mobile website, or both. Both of these are accessible by a smartphone or tablet, so what is the difference? What is a mobile website? A mobile website is created the[…] Read More
A mobile application is a powerful business tool and it is vital that its performance is measured so that you can make informed decisions about your app and business. So, how exactly do you measure mobile app performance? There are three groups of metrics that should be tracked: UX and performance This category explores the[…] Read More
While smartphones have become ubiquitous in South Africa (smartphone penetration was above 90% in 2019, according to ICASA), SMS marketing is still extremely important. It gives you significant reach to almost the entire population and doesn’t rely on your customers having mobile data on their phones. 3 reasons to use SMS marketing SMS has a[…] Read More
