One of the most important metrics in website design is bounce rate. This is the percentage of users who land on your website and click away without engaging and without visiting any other pages.
There are a number of factors that can lead to a high bounce rate:
- Content overload
Presenting visitors with too much information can be overwhelming. Your content should be concise and presented in easily digestible portions. Use bullet points and short paragraphs that are easy to skim through. Where possible, use collapsible menus so that users can control how much information is being displayed at one time.
- Thin content
According to Google, “thin content” is website content that has little to no value. Google’s search engine algorithm gives websites like these a lower weighting, so ensuring your website’s content is meaningful helps with your SEO ranking as well as with keeping visitors engaged.
- Improper use of whitespace
Whitespace is the empty space between design elements. It’s important that the content on your website doesn’t feel too cramped or too open. Correctly used, whitespace can improve legibility, make a website look more appealing, and draw the focus of your visitors to specific sections of the page.
- Poor quality images
Any images used on your website should be of a high enough resolution that they look good online and should scale to fit a wide range of resolutions and aspect ratios from various devices.
However, your images shouldn’t be too high res otherwise they’ll slow down the loading time of your website. Users will quickly click away from a website that takes too long to load. Image optimisation tools and plugins can help highlight and edit images that are slowing down a website.
- Obtrusive ads
Having ads on your website can be a good way to earn revenue but you should be careful about the types of ads that you use. Pop-ups or obnoxious ads that block content can annoy users to the point of clicking away from your site.
Get your website design done by the experts
At Netgen, we pride ourselves on developing attractive, functional websites for any budget. If you’re looking to develop a website for yourself or your business, contact us today.