Why mobile apps are the future of business

Why mobile apps are the future of business

The business mobile app market is a booming industry. Since the launch of the first iPhone, and the first app marketplace along with it, there has been exponential growth in both the number of apps available to download, and the revenue generated by these apps. Over 80% of the world’s population uses a mobile phone, and by 2023, the mobile app industry will be generating $490 billion.

Why you should consider a business mobile app

There are several reasons why more and more businesses are creating mobile apps:

  1. Additional revenue stream

A mobile app can provide additional revenue even if it’s not a mobile shopping app. In-app advertisements can generate income, and the app itself can pull double duty as an advertisement for your business and brand.

  1. Increase brand awareness

By providing users with referral codes, you can encourage them to share your business mobile app with their contacts, thus building up your user base and potentially introducing new customers to your brand. By keeping your corporate identity consistent across all platforms, you ensure that these users recognise your business elsewhere.

  1. Provide a service

Mobile apps can be used in a variety of ways, depending on your business. A retailer could use an app as a shopping platform or as a way for customers to pay in-store. Restaurants often use apps for loyalty programs. Mobile apps can be used to provide information about a business and as a way for businesses to communicate and interact with their clients.

  1. Provide valuable consumer data

Business mobile apps can provide you with valuable, actionable data on the demographics of your customers or clients, their preferences regarding the services or products you provide, and their purchasing habits. This data can inform marketing decisions and highlight areas where the business can improve.

Get the experts in mobile apps for business

The developers in Netgen have created a wide variety of business mobile apps across all platforms for organisations of all sizes in various sectors. If you have an idea for an app or you’d like  to find out how a mobile app could help your business, get in touch today.

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