Why you need a blog on your website

Building a business blog for your website is a fairly easy process, especially if you’re using a CMS (content management system) like WordPress. However, getting a blog right can be quite a bit of work. It’s all about strategy and commitment to ensure the right content gets posted at the right time.

The thing is, putting that time and effort into getting your business blog right can have a huge positive impact on your bottom line. It’s one of the strongest methods of building a good online presence that continues to give back to your business.

  1. Improve your website SEO

Regularly adding new, relevant content to your website is exactly what Google wants you to do. The search engine will constantly be coming back to your website to crawl it and find new ways to rank each page. You’ll also find that your blog gives you space to add in new keywords for your website. 

  1. Set yourself up as an industry leader

Content marketing, in which blogging plays a major role, is all about establishing your brand as a thought leader within your industry. The more content you create that is valuable to your target audience, the more your website will be seen as the source for information on your industry. This leads to more people coming to you with sales queries and better trust within your target audience.

  1. Better connections with your customers

Regular blogging allows your business to stay in touch with customers. You can share the posts to your social media and via a newsletter, giving you more opportunities to engage in conversation with people who already know and like your brand. This keeps you front of mind when they have queries or are in need of what you sell. So, make sure you always have the comments section active and that you reply all the time.

Get some content marketing help

At Netgen, our team is able to build you just the right business blog for your website and populate it with regular, relevant posts. We’ll create a strategy that will get you seen as a true industry leader. Get in touch to find out more.

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