5 ways the IoT can boost business The Internet of Things (IoT) refers to a network of interconnected devices and objects that communicate and exchange data with each other through the internet. These devices, often embedded with sensors, actuators and connectivity features, can collect and share information without direct human intervention. The primary goal of […]
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The importance of being able to interact digitally with customers In the digital world, agility is key. The most successful companies are those that are able to pivot to meet the ever-changing needs of their customers or clients. In recent times, more and more businesses are undergoing digital transformation – going online in order to
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The benefits of social media marketing are undeniable and generally, businesses in all sectors use one or more platforms to advertise, build brand awareness and engage with customers. Facebook is currently the world’s largest social media platform, with nearly 3 billion monthly active users. If your business isn’t on the platform yet, should it be?
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Every day, all around the world, more and more people are using the internet to fulfill their shopping, entertainment and social needs. In order to reach these potential customers or clients, and to stand out in the crowded digital space, businesses need to market themselves online. The first step is to develop a digital marketing
What is a digital marketing strategy and why do you need one? Read more
While smartphones have become ubiquitous in South Africa (smartphone penetration was above 90% in 2019, according to ICASA), SMS marketing is still extremely important. It gives you significant reach to almost the entire population and doesn’t rely on your customers having mobile data on their phones. 3 reasons to use SMS marketing SMS has a
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