The benefits of social media marketing are undeniable and generally, businesses in all sectors use one or more platforms to advertise, build brand awareness and engage with customers. Facebook is currently the world’s largest social media platform, with nearly 3 billion monthly active users. If your business isn’t on the platform yet, should it be?[…] Read More
Every day, all around the world, more and more people are using the internet to fulfill their shopping, entertainment and social needs. In order to reach these potential customers or clients, and to stand out in the crowded digital space, businesses need to market themselves online. The first step is to develop a digital marketing[…] Read More
While smartphones have become ubiquitous in South Africa (smartphone penetration was above 90% in 2019, according to ICASA), SMS marketing is still extremely important. It gives you significant reach to almost the entire population and doesn’t rely on your customers having mobile data on their phones. 3 reasons to use SMS marketing SMS has a[…] Read More
We all know it – Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok. Social media is everywhere and used by just about everyone. It’s also become a huge resource for businesses looking to amplify their brands and talk directly to their customers. In essence, social media marketing is another stream of advertising that your business should be[…] Read More
Social media is an essential piece of your business marketing strategy. It helps you connect with your customers, increase awareness about your brand, and boost your leads and sales. The key to really using the full potential of social media for your business is to keep your finger on the pulse of the trends. Digital[…] Read More
