Digital Marketing

Should your business be on Facebook?

The benefits of social media marketing are undeniable and generally, businesses in all sectors use one or more platforms to advertise, build brand awareness and engage with customers. Facebook is currently the world’s largest social media platform, with nearly 3 billion monthly active users. If your business isn’t on the platform yet, should it be? …

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What is a digital marketing strategy and why do you need one?

Every day, all around the world, more and more people are using the internet to fulfill their shopping, entertainment and social needs. In order to reach these potential customers or clients, and to stand out in the crowded digital space, businesses need to market themselves online. The first step is to develop a digital marketing …

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How to do SMS marketing

While smartphones have become ubiquitous in South Africa (smartphone penetration was above 90% in 2019, according to ICASA), SMS marketing is still extremely important. It gives you significant reach to almost the entire population and doesn’t rely on your customers having mobile data on their phones. 3 reasons to use SMS marketing SMS has a …

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